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Beautiful, fearless, and unapologetic

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BU -- Beautiful Unapologetically® ultimate goals are to celebrate domestic abuse survivors by providing employment and helping them start a new chapter in their lives. We celebrate their stories, as well as honor those who have gained their wings and are forever silenced.

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We are BU

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Just BU

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We give strength to women who are beginning new chapters after escaping domestic violence. We honor those who have paid the ultimate price and the loved ones they left behind. These products from BU have been formulated for women of all ages to feel beautiful, fearless, and unapologetic.